Making heads or tails of accounting terms and banking information is not an easy task.

Since Kontera Publishers often pose questions to our Accounting Department about the various payment terms that need to be filled out in the Publisher Center, we’ve turned to our accounting experts to get a better understanding of the who, what, why, when, and how of these wordy banking terms.

In case you were wondering what “Bank RTN” is, or what’s the difference between “WIRE” and “International EFT” for your payment method of choice, we’re glad to let you know that we’ve updated our Publisher Knowledgebase with a full entry that will help you navigate through your account’s payment information page.

So be sure to drop by our KnowledgeBase for a detailed answer to the question:

What do the Various Accounting Terms in the Publisher Center Stand For?

While you’re there, please browse around and let us know if there are any additional subjects you’d like us to cover in the Publisher Knowledgebase.

In regards to advertising on a page, some say less is more, while others say taking it to the max is the only way to go.  The one thing that everyone agrees on is that you should diversify your monetization methods in an effort to maximize your website’s return.

Since every site’s build is different in design, content, length/number of pages, employed monetization strategies, as well as in user feedback, finding the proper ratios of page content to ad real-estate is unique to each site.   We wanted to take the opportunity to remind you of ways to groom your site for making the most of Kontera In-Text.

If you’re employing multiple advertising methods on your pages, it is important to make sure that advertising is evenly distributed throughout the entirety of the page. Kontera offers tools to specify areas of a page where ContentLink ads should or shouldn’t be placed by telling our Java Script which text is eligible for generating links.

For example, if you have a dominant series of banner ads next to a brief section of text, you may want to avoid generating ContentLinks in that section by using Filter Tags.  Similarly if you have a text–based menu bar on the top of your page, and a large section of text below, you definitely want to use a Zone Tag to instruct Kontera to only scan in article.  As you probably know, Adsense and Kontera are a great combination, but be sure to maximize the effect of both, by spreading the ads throughout your pages.

Furthermore, upon publisher’s request, our Support Team will gladly make adjustments to link density which is essentially the number of links per 1000 words on a page.  Test to discover the optimal number of ads for your pages, once you do you’ll be sure improve both your users’ experience and your ads performance.

Many of our publishers are interested in expanding their partnership with Kontera by adding more sites to our network. As you already know, to do so, there’s no need to open another account. All you have to do is to contact our Support Team by logging into your account in the Publisher Center and clicking on the “Help” tab. We will quickly review your additional sites and create a unique tag for each site associated with your Kontera account.

Using a unique tag for each one of your sites is important as it enables us to separately track individual performance, as well as make sure that the tag settings are fully optimized to specifically match your sites’ attributes. By using the correct tag you ensure that we’ll provide you with the best and most relevant ad targeting for your site’s content niche and structure.

Say that when you first signed-up to join Kontera, you applied with your computing related blog. A few weeks later, you decided to add your forum which deals with mobile phones as well as your extreme sports site to your Kontera account. While our contextual analysis technology analyzes each page in real-time to identify its topics and main Keywords, some of the ad settings are changes by our Optimization Team. These tweaks are based on each site’s performance, traffic trends, length of its pages, content niche etc. Needless to say that by using the same tag across multiple and diverse sites will result in your missing out on the benefits of this optimization.

Having accurate knowledge of each of your sites’ individual performance is important as it provides us with a clear indication if everything is running smoothly, or if further optimization is required. As a publisher this gives you the option to customize yourKontera ads and detailed reporting. With separate tracking you can accurately analyze your sites’ metrics, which as we all know, is a well known hobby within the internet community

Exciting news on the front of Kontera publisher payment!

We already offer multiple payment methods to suit your preference.  Now, we’re glad to announce that if you’re using Domestic ACH as your payment method, pay-day will come even sooner. You can receive payment at $75 and cash-in on your Kontera earnings quicker and more often!

The change recently went into effect and can be utilized by publishers who qualify for Domestic ACH payment.

If you are a current Kontera publisher who meets these criteria, we invite you to benefit from this new $75 payout:

1. Login to your Kontera Publisher Center account.
2. Select the “My Account” tab and then follow the “Payment Method” Link.
3. Select the “Domestic ACH” option from the payment method dropdown menu and hit the “Update” button.
4. Please submit all updates to your account’s tax and payout info by the 15th of the month for changes to take effect on  the upcoming payout cycle. Any updates submitted after that date will only be applicable during the next payout cycle.

This change is just one of many to come as we continue to bring you the best  In-Text advertising experience.