Turn Your Content Into Money the Right Way

January 14, 2010

You want to make money from your website without the risk of driving your traffic away.  Kontera has the In-Text advertising solution that pledges to:

  • ipromisetoNot clutter your pages.
  • Not trash your text.
  • Bring your readers the relevancy that they deserve.
  • Showcase brands that mean business.
  • Keep the network clean in order to welcome big brands-meaning unique high paying advertisements.
  • Maintain tight integration between your content and your users’ intent delivering record high CTR.
  • Provide value to users and publishers.
  • Serve fewer links per page while delivering strong campaign performance. (Also check out mediapost.com)
  • Offer you a sustainable revenue stream that you can bank on.
  • Bring you the premier In-Text Advertising experience.

Our unbeatable contextual technology delivers results without compromising on quality and your users.


Tags: , , , Categories: In Content Advertising, Optimization, PPC Advertising

Welcome to 2010—The Year of Relevancy

January 05, 2010

Higher relevancy, means higher return

You may already know that the year you were born is considered the year of the rat, ox, or horse according to the ancient Chinese zodiac.  What you probably didn’t know yet, is that at Kontera, we’ve proclaimed 2010 as the year of relevancy.

What does this mean for our partners?  Well, it’s pretty simple, higher relevancy means that:

  • Publishers don’t sell out their users to irrelevant ad exposure and are not hurting their users’ experience. Happy users mean increased traffic, time on site, and loyalty.
  • Higher CTR – as you get paid by the click, more clicks means more money for your website
  • Advertisers don’t have ads served to users who aren’t interested, thus getting high conversion on their campaign

Essentially everyone profits!

Relevancy is a mark at Kontera that we take very seriously.  Our relevancy efforts start at the “story-level” targeting where we interpret the meaning of the page then matching it with contextual ads that are the most relevant ones.

One measure of relevancy is in the form of a metric called CTR.  CTR or click through rate is a frequency ratio between the number of times an ad is viewed and the number of times it gets clicked on.  Experts agree that as the net becomes increasingly more built up, advertising campaigns that were formerly effective may not hold effectiveness.   In fact, recent statistics indicate that classic banner ads carry a mere .07% CTR rate bringing further understanding to the rise in the phrase “banner blindness”.  In contrast, ads on the Kontera network are characterized by starting click through rates that exceed 10% with some campaigns reaching upwards of 14% (!).

CTR is just one measure of a publisher’s ad performance, but is one of the most honest ways to gauge user satisfaction and interest.  Many publishers  find that after testing with other In-Text ad networks, their user experience suffers and many users desert their site due to the low relevancy threshold so be sure not to compromise when it comes to relevancy.

The next time you read your zodiac sign at your local Chinese restaurant, be sure to remember 2010 as not only the year of the tiger but also as Kontera’s commitment to relevancy.

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Tags: , , , Categories: About Kontera Ads, In Content Advertising, Optimization, PPC Advertising

Just Released: Kontera Plugin for WordPress 2.8

September 10, 2009

We are happy to announce the release of our new WordPress plugin!
The plugin enables instant integration of Kontera ads to WordPress blogs as well as some great customization features to help change the Kontera settings to match your preferences.

The plugin allows you to:

  • Add the Kontera tag to all your pages in one click.
  • Determine when ads will begin appearing on new posts- you can choose to block ads for a particular number of days. Feature ads only on posts.
  • Feature ads only on comments.
  • Easily change your links color.
  • Choose to enable or disable Kontera ads from within your post editor.

Download Kontera-WordPress Plugin for WP 2.8

The plugin integration is a snap – here’s how to set it up:

  1. Unzip the plugin file to your local hard drive.
  2. Copy the Kontera folder to your blog’s WordPress content/plugins directory.
  3. On your WordPress administrator, select “Plugins”.
  4. Scroll down to “Inactive Plugins” and Click Activate next to the “Kontera ContentLink” plugin entry.
  5. Now that your plugin is active, navigate to the sidebar and under the “Settings” menu, click to go to the “Kontera Settings”.
  6. In the top field, enter your publisher ID number. This is your personal ID which appears on your Kontera tag:
  7. That’s it! It’s time to experiment with the different options offered by the Kontera WordPress Plugin.
  8. Remember, with this plugin, you also have the option to enable or disable Kontera ads from within the post editor.

Download Kontera-WordPress Plugin for WP 2.8

We hope you’ll find this new tool helpful and look forward to hearing about your experience with it.

* If you are using an earlier WordPress version, please visit the Publisher Resources page on our website for the appropriate plugin.

*Since WordPress is open source and offers a wide variety of themes, we cannot guarantee that the plugin will support them all. Please contact support@kontera.com if you encounter any implementation issues.


Tags: , , , Categories: In Content Advertising, Plugins, WordPress

An Interview with Kontera’s CEO Yoav Shaham; Following Large Sequoia Investment

September 03, 2009

Kontera has recently announced the closing of a $15.5 million financing round, led by Sequoia Capital, with participation from Carmel Ventures and Tenaya Capital. Today, we are glad to interview Kontera’s CEO and co-founder, Yoav Shaham, whom we want to ask more about this exciting news as well as Kontera’s continued growth.

Yoav, you have been pioneering this space for almost 10 years, has your vision for the technology and the company changed throughout this time?  And if so, how has it changed?Yoav Shaham, Kontera's CEO and Co-founder

The original mission that we set for ourselves, to serve users by connecting the web’s information through an understanding of the true meaning of content and identifying user’s interests on any page, has not changed.

The technological approach and the algorithms that we use have gone through several major evolutions including growing from client to server solutions, and from business rules to more statistical analysis approaches to prediction of user intent.

Kontera has been profitable for some time, and growing very rapidly, why raise money now?

Yes, we’ve been asked this question a few times in recent weeks.  We certainly did not need the additional funds for survival. Not only were we profitable, we also had a nice amount of cash in the bank. However, we identified some significant emerging opportunities in the market, and we want to ensure that Kontera is a dominant player.  We believe that an injection of cash now allows us to make quicker and bigger moves in the marketplace, while maintaining our track-record of fiscally responsible operations.

Why did Sequoia Capital invest and lead such a large late-stage financing?

First of all I’m not exactly the best person to answer this question…  What I can say is that this is a great testimonial for us, from one of the best Venture Capital investors in the world. They happen to know the search and advertising space very well, and they are very familiar with Kontera.  Sequoia had a major stake in our company previously, but their recent investment is a clear indication of their confidence in how large this company can become. They did not need to lead this round, nor participate to the extent that they did. There were several external investors that wanted to come in, but Sequoia wanted to lead this round and to increase their stake, and we are honored by that validation.

What is your vision for growing the company? Do you anticipate any structural or organizational changes?

Growth always requisites some changes with it, it’s a function of maturity. In our case we’ve successfully managed transitions from 25 to 50 people, from 50 to 100, and from 100 to our current size. We are currently laying the foundational infrastructure required to run an organization of 250 and more people. I do not want to get into specifics, but can share that one of our highest priorities is to pursue excellence for the entire company.  We are investing significantly in our people, their growth, and in our management.  Historically we’ve been technologically, and engineering focused, with a smaller investment in market facing activities. Going forward we intend to increase our R&D ranks, and to significantly increase the sales, marketing, and services functions.

What are the implications to end users, and the more than 100 Million consumers who view Kontera’s technology in action each month?

As I mentioned earlier, our vision is to connect the Internet’s information dynamically to satisfy users’ current needs. Throughout the years we’ve continually improved the user experience, and the relevancy that we’re able to attain and deliver to consumers, today, is second to none.  Looking ahead, users will see even greater utility as we increase that ad relevancy, as we increase the number of formats of in-text advertising offerings, and as we grow the breadth of information that we are able to bring to each pageview.

Our related-content and Hybrid offerings deliver beneficial consumer information, and we intend to do more in the area of In-Text related content.  Also, within the advertising domain, we find that in many cases  consumers prefer In-text advertising to much of the” loud” advertising that currently dominates sites and often occupies more that 30% of publishers’ page real-estate.  Good in-text advertising can help users to better enjoy their internet experience.  With this funding we will be able to more quickly provide users with a better experience at each of our publishers’ sites, and a better internet experience overall.

What does this funding mean for Kontera’s Publishers and overall network?

The user benefits I just discussed will also accrue to our publishers, whose core mission is to create and maintain their user communities. More engaged and satisfied users equate to healthier operations for our publishers.  In addition, over time, Kontera’s publishers will be seeing new forms of engagement and related information for their audiences, and greater monetization opportunities for their content.

What does this funding mean for Kontera’s Advertisers?

Advertisers are looking for good return on investment for their advertising dollars. This may translate into more effective branding campaigns for some, or more effective direct-response campaigns for others. In either case, we’ll be able to deliver greater returns and greater performance for advertisers. The ways that this happens is first through our work on greater relevancy and user experience as discussed above, and second through greater engagement within our existing ad units and through creation of new innovative advertising units.

Where do you foresee taking the technology and products from here?

I don’t want to discuss our plans in too much detail, but there are a few headlines that I can probably share. The first is our on-going refinements to the relevancy engine. This is an analog to the R&D work that you see the search-engine vendors perform. This type of low-level algorithmic work does not produce many bells and whistles because the work is largely done on the back end. However, this is really the heart of the solution and improvements here create greater satisfaction for users and much greater financial results for advertisers and publishers.  In addition you will see us offer greater flexibility and configurability, and customization ability for the various publishers and advertisers with whom we work. The last area to mention is the ever-growing set of tools that we provide to advertisers and publishers for utilizing our In-Text advertising and related content solutions.


Tags: , , Categories: Company News, In Content Advertising, Inside Kontera, Interviews

Backstage Pass: An Interview with David Gorcey, Kontera’s Manager of Publisher Services

March 25, 2009

david_gorcey1David Gorcey joined Kontera in July of 2006 and has lead the Publisher Account Management team for the last two years. He grew up in Southern California and has spent time living in London and Finland before moving to San Francisco 5 years ago. As Manager of Publisher Services, David primarily works with Kontera’s Account Management team on the optimization and management of Kontera’s publisher network.

Can you point out a few things that Kontera’s top earners have in common?

I know we’ve touched on this on the blog already (see post 5 Things Kontera Top Earners Have In Common) but having targeted, well written content is really something that characterizes our top earners. When you think about it, this is beneficial in several ways- 1) it improves the relevancy of the ads Kontera can serve in your content, 2) It also brings you more targeted ads if you use AdSense or something similar, and 3) it helps you from an SEO perspective. The more targeted and quality content you are able to include on your site, the better off you will be from an advertising and user experience perspective. Most of our top earners have also put some effort into the design of their site because you want the aesthetic and flow to be one that users find visually pleasing and easy to read and navigate.

What would you like to tell Kontera’s present and future publishers?

For Kontera’s current publishers, the first thing I’d like to say is that we truly do appreciate your business and that we look forward to pursuing a successful long term partnership with each and every one of you. We value your input and always welcome your insight and suggestions so please keep them coming. Near term, you can expect to see us build on our technological leadership and continue to pursue advancements that will increase our ability to provide relevant advertising with meaningful earnings for you. Overall, I am excited for what 2009 will bring to everyone using Kontera already, and anyone who might be looking to give us a try in the coming months.

What communication channels does Kontera offer to assist and serve its publishers?

Kontera places very high importance on interacting with and responding to publishers. Some publishers have a direct account manager so for them, this is the most effective way to get in touch with us. Aside from that, our email support staff (support@kontera.com) are very effective at realizing what someone’s specific needs are and determining who best can help them with their question. Although different inquiries require varying degrees of resources, our goal is making sure that no matter what it is, a publisher’s question is addressed as quickly and effectively as possible so I would recommend this as the primary communication channel for any publisher questions or input.

Because our product is focused exclusively online, we also play an active role in many online forums and discussion boards that pertain to our industry or product specifically, and this is another way we have been able to engage and communicate with our users. Finally, our blog helps us spread the word on news, developments, or anything else that is going on here, and along with our knowledge base (kb.kontera.com) provides an excellent resource for information and tips. As you can see, we expend a lot of efforts on engaging and interacting with the people that use our technology

Overall, I’d just like to reiterate the value Kontera places on all publishers in our network and our sincere desire to develop successful long term partnerships with every one of you. You’ve helped us become the leader in the in-text marketplace and we look forward to building on that success with you even more in the coming year.


Tags: , Categories: Inside Kontera, Interviews

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